Payment Instructions


Classified/Ads advertising is payable by check in advance of placement.


Ads are black and white (unless otherwise specified).  No space divisions other than listed above.  Ads are subject to trim at the discretion of the publisher.  Incomplete/missing elements may incur a charge.Placement of advertisements is at the discretion of the publisher.  Extra charges apply for design, typesetting and layout or scanning at the publisher's cost (minimum charge $50).  To obtain a design proof, advertising requests must be submitted four (4) weeks prior to scheduled copy deadlines.

Advertiser agrees to pay shorter term contract rates for incomplete contracts.  Advertising must be inserted within one year of first insertion contract to earn a frequency discount.  Advertising rates are subject to change.  All consecutive contract advertisers are protected against rate increases for the duration of the contract.  Cancellations must be received in writing prior to closing date; however, if the display advertiser chooses not to fulfill their contract, they will be subject to the full (single insertion) price for ads already placed plus 20% cancellation fee for ads not placed.  All advertisements are accepted and published by the publisher upon the representation that the agency and advertiser are authorized to publish the entire contents and subject matter thereof.

The agency and advertiser will indemify and hold the publisher harmless from and against any claims, loss, liability or expense, including reasonable attorney's fees, arising out of the publication of such advertisements, including without limitation those resulting from claims of suits for libel, violation of rights of privacy, plagiarism and copyright and trademark infringement.  Advertising is subject to acceptance by the publisher as to character, layout, text, and design.  The publisher shall have no liability for errors in type.  The publisher shall not be liable for any cost or damages if for any reason it fails to publish an advertisement.

Agency Commission

Rates are non-commissionable.


Quarterly circulation to the following cities and businesses:

  • Redwood City
  • Atherton
  • Menlo Park
  • Palo Alto
  • Los Altos
  • Portola Valley
  • Mountain View
  • California Dental Schools
  • California Dental Societies
  • California Dental Association
  • American Dental Association

Reproduction Requirements

Include a proof with your insertion order.  If proofs are not submitted, publisher will generate proofs and bill the advertiser for this cost.

All display ads must be converted to black & white or color and must be submitted in one of the following formats (either Mac or PC):

-- High resolution
-- Adobe Illustrator CS2 (or earlier) .eps file with all fonts converted to outlines
-- Adobe Photoshop CS2 (or earlier) .jpg or .tif file with layers flattened and a resolution of 300 ppi

Important:  Please be sure to put your file in a folder and compress the folder using Stuffit or Zip before emailing.

Fixing or changing files which do not meet these criteria will incur extra charges.  Please supply contact information in the unlikely event that technical complications should arise.

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